Pack-Track-Pack Expert-Packaging Trends & Ideas
Pack-Track™
Packaging is a key force in you business and you can employ Pack-Track to: Stay informed on packaging trends and innovations Enable you to seize packaging ideas from other markets Build and maintain your packaging strategies Drive new pack/product development Stay stimulated and ahead of the game Reduce your risk, investment costs and increase confidence in pack change
Packaging is a key force in you business and you can employ Pack-Track to:
About Pack-Track
Pack-Track plays a critical role for FMCG brand owners by being the active, independent pack expert. It is a comprehensive service that informs on the future of packaging and allows you to observe your competitors and other markets. It gives insight into the globalisation of packaged brands, as well as ways to add value to your brands and identifying responses to the environmental agenda and of course, delivers on a wide range of pack innovation. It is unique and exceptional in enabling you to seize pack ideas from other markets anywhere and apply them to your own brands! Pack-Track was built and is run by packaging specialists. It has been in operation for over 17 years and for many companies is the benchmark for pack ideas and trends. Today Pack-Track is an online service and is available in 2 formats: Membership One-off studies
Pack-Track plays a critical role for FMCG brand owners by being the active, independent pack expert. It is a comprehensive service that informs on the future of packaging and allows you to observe your competitors and other markets. It gives insight into the globalisation of packaged brands, as well as ways to add value to your brands and identifying responses to the environmental agenda and of course, delivers on a wide range of pack innovation. It is unique and exceptional in enabling you to seize pack ideas from other markets anywhere and apply them to your own brands!
Pack-Track was built and is run by packaging specialists. It has been in operation for over 17 years and for many companies is the benchmark for pack ideas and trends. Today Pack-Track is an online service and is available in 2 formats:
Membership
This is the gold standard and delivers you a comprehensive package including: Your own database of PackFocus, PackFocus is easily assimilated information pages on pack ideas and innovation and is rich in images and detail Setting your own management brief for Pack-Track to work to. We seek out innovation and trends on a wide lateral basis that meet your brief and each month provide you with a cluster of PackFocus recommended viewings Workshops! Pack-Track provides you with up to 4 workshops a year at your location; to demonstrate the pack trends and innovations that are in your market and globally in FMCG. Like PackFocus, they are rich in visual material and detail and each workshop is led by an international packaging expert who will outline a series of recommendations for you at the end of the session Back-up - If you want to know more about a pack, for example, who makes it, how efficient is it for filling or distribution, or just need a sample, the consultancy arm can normally provide this swiftly for you You own dedicated liaison manager who looks after you and is available to you by phone, fax or email to deal with any enquiries you may have Membership is by annual subscription and with an agreed number of personnel in your company accessing Pack-Track. Learn more about PackFocus Like Pack-Track itself, PackFocus was conceived by packaging specialists to ensure good understanding of a pack idea or innovation. PackFocus images rotate and there can be as many as 20 showing different aspects of the pack. Once you are in your Pack-Track online site you can explore and seek out PackFocus by: Browsing the entire site map to find information on a specific area Or utilising our keyword search engine to focus on a specific topic or item Once a month you will be emailed with your personal key/code to access PackFocus material specially chosen by our consumer packaging specialists to meet your brief.
This is the gold standard and delivers you a comprehensive package including:
Membership is by annual subscription and with an agreed number of personnel in your company accessing Pack-Track.
Learn more about PackFocus
Like Pack-Track itself, PackFocus was conceived by packaging specialists to ensure good understanding of a pack idea or innovation. PackFocus images rotate and there can be as many as 20 showing different aspects of the pack. Once you are in your Pack-Track online site you can explore and seek out PackFocus by:
Once a month you will be emailed with your personal key/code to access PackFocus material specially chosen by our consumer packaging specialists to meet your brief.
Studies
Managers use Pack-Track for one-off studies. It is a powerful research tool in this respect and has the unique benefit of adaptability coupled with expert insight able to consider a lateral brief in-depth. Recent examples of this include closures for liquids that aid consumer usage, enhanced standout at PoS, PET that looks like glass, as well as the conventional narrow research briefs, like researching water bottles in France, or identifying non-board cigarette packs. Pack-Track Studies are a well used facility and typical ways of employing them as a research tool include: Packs in a product sector by country, region or globally Country or regional pack characteristics, by sector through to all FMCG Pack format developments On-pack feature developments Exploiting the lateral approach by identifying methods and innovation to fulfil a task, irrespective of the market and sector involved. This is a powerful Pack-Track strength Understanding branding graphics solutions by country, region or globally prior to comissioning a design agency Seek out cost reducing pack solutions Studies include in-store pack images, pack samples and studio images, interpretation and analysis of the information gathered, an overview report and, as required, a PowerPoint presentation by an interantional packaging expert. Other Pack-Track servicesWe can identify and provide you with pack samples from around the world. We also have probably the largest image bank of FMCG packs, in-store on the shelf, as well as studio images. In recent years images and samples from our significant pack smaple archive have been hired out at the request of senior management for their meetings or for international workshops, to gain understanding and create stimulus. Pack-TrackYour Personal 24/7 ProActive Pack Expert
Managers use Pack-Track for one-off studies. It is a powerful research tool in this respect and has the unique benefit of adaptability coupled with expert insight able to consider a lateral brief in-depth. Recent examples of this include closures for liquids that aid consumer usage, enhanced standout at PoS, PET that looks like glass, as well as the conventional narrow research briefs, like researching water bottles in France, or identifying non-board cigarette packs.
Pack-Track Studies are a well used facility and typical ways of employing them as a research tool include:
Studies include in-store pack images, pack samples and studio images, interpretation and analysis of the information gathered, an overview report and, as required, a PowerPoint presentation by an interantional packaging expert.
Other Pack-Track servicesWe can identify and provide you with pack samples from around the world. We also have probably the largest image bank of FMCG packs, in-store on the shelf, as well as studio images. In recent years images and samples from our significant pack smaple archive have been hired out at the request of senior management for their meetings or for international workshops, to gain understanding and create stimulus.
Pack-TrackYour Personal 24/7 ProActive Pack Expert
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Industry IDS, Inc. – Online Tradeshow, Exhibition, & Buyers Guide Solutions
