New identity and packaging by LUMEN.

An historic leader in the fruit conserves category, Zuegg has seen its market share eroded by the entry of private label and specialty brands.
LUMEN has helped Zuegg re-define its identity, based on their philosophy of quality-above-all and a ``Passion for Fruit``.
The new package design by LUMEN features a decorated, large-mouth jar and paper cover bearing the Zuegg promise. The simple, hand-crafted labels use beautiful calligraphy and illustrations to convey traditional, home-made values.