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IDEA B.A.R. INDIA PVT LTD.

Communications and Strategic Marketing
Events and Promotions
Advertising
Web Media and Software Development
Content Writing Institute

Communications, Strategic Marketing, Events, Promotions, Advertising, Web Media, Software Development and Content Writing Institute


The iDea Bar is a highly talented, single source for all your communications and strategic marketing needs. With cross-functional teams who have decades of experience in advertising, marketing, media, events and web development, we provide living-on-the-edge solutions to our clients.

We understand you want more customers, better relationships and ultimately, increased profits, so what you’ll find inside is much more than just a laundry list of services. Yes, you’ll discover what our business can do for you, but more importantly, you’ll learn a lot about the business of successful advertising, brand building, communication and design.

There is an electric buzz that pervades the organization and everybody is brimming with blockbuster concepts. Perhaps, most importantly, everyone is united in a common goal.

We aim to be known for our deep commitment to create the most impactful advertising for our clients’ business. For helping develop programs that go far beyond normal agency responsibilities. For constantly asking, “What’s the Big iDea?”

The Big iDea is what every business owner is looking for – that one great concept or solution or the ‘next big thing’ to make their business soar. At the iDea Bar, you get customized ideas and campaigns delivered on time and within your budget, backed by the whole enchilada of services you expect from a leading creative agency.

We are passionate and work hard at raising the bar constantly. And, as you’ve probably guessed by now, we believe in what we do. We enjoy it. We like the people we work for (our clients) as well as the people we work with (ourselves).

The iDea Bar will tailor the solutions you need to help you achieve business blastoff.



- How do you create a positive first impression?
- How do you stand out in an overcrowded marketplace?
- How do you make your promotions unforgettable?

Here’s a clue – it all starts with a Big iDea!

From launching a new business or product, celebrating a milestone to a sales promotion that sizzles, or networking with the movers and shakers – The iDea Bar tailors truly sensational events of all sizes and types.

With our help, you may never realize just how much work goes into running a successful event. We combine event planning, promotions and PR into fully integrated campaigns and take care of all the nitty-gritty to get it from the page to the stage.

We cover:

  • Event Management
  • Business and Product launches
  • Sales promotions
  • Corporate functions
  • Cocktail parties
  • Breakfast meetings
  • Networking events
  • Awards presentations



- Does your advertising work as well as it could?
- Are your ads appearing in the right place at the right time?
- Are they generating the kind of sales you want?
- Have you got the offer or the message right?

Smart businesses do things differently. SO should their advertising. It doesn’t have to be expensive or flashy to work, but it does demand clever thinking, a targeted approach and a strong call to action. That’s where nig ideas outshine big budgets every time.

From print to broadcast, in-store to in-transit, online to outdoor and everything in between, the iDea Bar creates memorable advertising campaigns that are part of an integrated marketing solution and will drive business to your door.

We cover:

  • Press
  • Television
  • Web related
  • Radio
  • Outdoor
  • Cinema
  • Media planning, scheduling, liaison
  • Concepts and Copywriting
  • Design and production



The World Wide Web provides unprecedented scope for innovation and powerful opportunities for switched on businesses. The iDea Bar crafts exceptional web solutions for clients to meet those opportunities head-on

We understand and propagate the fact that websites are no longer the ‘online documents’ that they used to be a decade or so ago. Websites today are an important aspect of a company’s corporate identity and branding.

We offer all that you’d expect from a leading web development and design team – a consummate blend of technical, graphic design, writing, software and application development and marketing expertise that translates to incredibly effective online concepts and content.

The results speak for themselves – client website that look great, reflect their brand, are easy to use and generate a community of loyal, profitable customers.

We cover:

  • Business website design
  • E-commerce systems
  • Flash animation
  • Dynamic galleries
  • Content management systems
  • Community building
  • Website audits
  • Revamping web designs
  • Web hosting and domain registration
  • Maintenance and management
  • Internet marketing
  • Newsletter systems
  • Custom software and applications



There is a growing need for well written content that not only covers a company’s offerings, but also is in lieu with the latest trends. The fact that The iDea Bar provides content development as an exclusive service provided through its associate company Right Write Services, proves this. The magnitude of companies involved in this business and the number of enquiries expresses how important this industry is and how essential it is to know to write it right! An important aspect of this industry is the training involved. While there are several institutes that provide training in niche aspects of content and writing, there is no institute that trains one in all aspects of content writing. Some institutes train you in technical writing, whereas some do in the journalistic manner of writing. But there are none that look upon content training with a broad perspective.

To be able to write well is increasingly becoming a prerequisite today. Those involved in Sales and Business Development need to be able to frame communication in the right manner; that apart, the proposal creation; presales documentation and case studies too require a good knowledge of writing. With Blogs, forums, social networking and the Internet in particular, globalization is at an unmatched peak right now and proper communication is needed now more than ever.

The iDea Bar is in the process of setting up an institute for content training in association with Right Write Services. This will be an institute that will cater to all aspects of content development and writing. Here, it won’t be just the technical aspect, or the journalistic streak that would be tweaked and enhanced. Here, people would be trained on how to write.

We cover:

  • Content writing
  • Content Training
  • Niche training modules
  • Corporate training
  • Franchises
  • Recruitment and placements



 

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