Forward-thinking schemes to reduce household packaging waste could benefit from vital financial assistance, thanks to a new announcement from WRAP (Waste & Resources Action Programme).

The funding falls under WRAP’s £8 million Waste Minimisation Innovation Fund – a programme to support packaging optimisation projects which will reduce household packaging waste originating from the retail sector.

Proposals need to have significant potential to reduce packaging waste by taking an innovative approach. This could involve the development of a ‘best in class’ lightweight container; development of reusable, refillable or returnable packaging; innovation in secondary packaging design or even ideas to reduce packaging waste arising from home delivery and internet shopping.

The opportunity is open to the whole of the retail supply chain, including retailers, designers, manufacturers, brand owners and research institutes. However, WRAP is particularly keen to hear from project teams working in beverages in cans or cartons; frozen and chilled ready meals; pet foods; jams, preserves, pastes, condiments and sauces; DIY and home improvement; household and personal aerosols; personal hygiene products and cosmetics; crisps, snacks and biscuits; raw, cooked and processed meats and fresh produce.

WRAP’s project manager, Claire Hingston, said: “As much as fifty per cent of household packaging waste originates from purchases at the UK’s top five supermarket chains. By supporting packaging optimisation schemes across the retail supply chain, we can help the sector develop vital knowledge and expertise which will improve resource efficiency and help to reduce waste.

“This latest round of funding is available to support a wide range of activities, from concept development, design and laboratory testing to consumer research, prototyping and piloting. Ultimately, the idea must have a clear route to market and have potential to significantly reduce UK household packaging waste.”

Launched in November 2004, the Innovation Fund has already awarded £4.2 million, and has approved over 30 projects, with the combined potential to save over half a million tonnes of resources.

Successful applicants for previous rounds of funding have included Coca-Cola, Argos, Asda, Tesco, Heinz, Coors, Co-op, B&Q, Marks & Spencer, Northern Foods and Iceland.

Submissions must be received by January 31st 2007, with projects anticipated to begin on April 1st 2007. More information and downloadable tender documents are available at www.wrap.org.uk/retail.