Exciting new flavours combined with stunning graphics boost customer appeal, making Alfresco the must buy product for the heat wave.

Alfresco have joined forces with Aquarius Drinks to produce the most stunning new water based juice product of 2005.  Aquarius working with Goldcrest, the preferred label supplier to the juice drinks market, used their expertise in order to find the right labelling solution.

Ready to take the marketplace by storm this summer, Alfresco wanted to use high impact photography to re-enforce the refreshing fruit message of the brand and give massive shelf appeal.

Opting for a simple lined, wide mouth 500ml PET bottle, the labels display the crisp images of the “Orchard Apple”, “Very Berry” and “St Clements” flavours that have been added to the original taste of Alfresco “Grape & Elderflower”. The technically demanding 4 colour process main illustration was further enhanced by a specially created Bronze metallic brand colour, unique to Alfresco.

“Aquarius and Goldcrest proved to be the perfect partners as our ideas for both product and packaging took shape” said Kim Hurst of Alfresco Drinks.

“With summer just around the corner it was important for the launch to get it right first time. Due to our suppliers technical expertise we were able to make the decision to move from a paper to plastic label and get the exact look we wanted. ”

Alfresco, non-carbonated and with no artificial colours or sweeteners, is aimed specifically at injecting some WOW factor for independent retailers and foodservice operators. By catering for ever more sophisticated and discerning customers with their demands for taste, quality and purity, Alfresco looks a winner.

With over thirty years experience in innovation and solution product labelling, Goldcrest have built a reputation as a problem solving supplier who will work closely with their customers to create cost effective label products.

For more information about Goldcrest Labels:  www.goldcrest-products.co.uk or e-mail info@goldcrest-products.co.uk.
Alternatively telephone 01869 243 201 and ask for an information pack.