Memory Tab Label Innovation Helps To Boost Bookers Vineyards Sales

Makers of fine English wines, Bookers Vineyard were conscious of the need to encourage repeat sales and turned to self adhesive label specialists Goldcrest Labels for ideas.

“I’m sure we’ve all been there,” said Samantha Linter of Bookers Vineyard, “looking at the shelves full of different wines, trying to remember the name of that wine, the one we tried and really liked.”

“Bookers Vineyard wanted a way to ensure that when our wine was enjoyed, the customer could find us again. Goldcrest Labels gave us a simple but effective way of keeping our product in the memory.”

By providing a perforated tab to the back label on each bottle, giving the wine details and promoting the Bookers Vineyard brand, Goldcrest were able to give the consumer an easy way to remember a fine wine. Once removed, the tab can be kept as a reference for future purchases. Bookers Vineyard found that the Memory Tab has put their product in prime position for the repeat sale.

The Memory Tab does not have to be used just for follow up sales, but could be adapted for promotional needs too without any extra labels, sleeves or booklets or more costly labelling equipment. What is more, the label can be applied to most products.

To add a Memory Tab to your product, contact Goldcrest Labels on: 01869 243 201 or go to www.adhesivelabels.co.uk alternatively e mail info@adhesivelabels.co.uk.

Goldcrest labels
Telford Road
Bicester
Oxfordshire
OX26 4LE