Consumers are willing to pay a premium price for a resealable slider closure on their flexible food packaging. This is the conclusion of an independent quantitative research project commissioned by Zip-Pak, the world leader in resealable packaging technology, to explore consumer views on packaging convenience. According to the study, consumers want to see more slider technology on their product packaging for easy opening to access package contents, and easy closing to enhance freshness.
When asked to compare different types of resealable packaging, consumers expressed a clear preference for the ZIP-PAK® Slider™, which was described as most convenient, more robust and easier to use. In addition, 83% of respondents said they had complete confidence that the slider would stay closed to protect the contents of the package, keeping products fresher for a longer period of time.
The research also found that 88% of respondents prefer to buy their food in flexible packaging featuring a resealable slider, while 71% of respondents would pay a higher premium for a resealable closure of any type on their food packaging.
According to the study, respondents would like to see slider technology on a variety of products including cheese, meat and salads, fish, confectionery and pet food. This indicates that European brand owners will need to carefully consider resealable slider technology to satisfy their customers' demands.
From an environmental perspective, the majority of consumers interviewed expressed their willingness to reuse resealable slider packages whenever they could
The study was developed and administered by an independent research company that works with major European brand owners, including Procter & Gamble, Sainsburys and Boots Healthcare. One-to-one interviews were conducted with a cross section of 200 primary household grocery shoppers in two locations in the United Kingdom. It is the first in a series that Zip-Pak is planning for Europe.
"Zip-Pak commissioned the studies to better understand consumer preferences in the European market. This series of research studies will explore consumer attitudes towards packaging convenience," says Robert Hogan, Director of International Sales and Marketing for Zip-Pak. "This quantitative research - unique for a packaging supplier and a first for Zip-Pak - reinforces our belief that a resealable closure on packages not only refreshes the look of a brand, but can also drive sales."
Hogan continues, "We offer retrofitting as the best solution for brand owners preoccupied with paying a high cost for a new packaging line in order to accommodate resealability. Zip-Pak is the only company of its kind with in-house equipment capabilities that can address any resealable packaging challenge, helping brand owners stay ahead of the competition."
About Zip-Pak
Celebrating over 20 years of resealable packaging innovations, Zip-Pak offers seven distinct technologies that provide the framework for more than 200 patented zipper profiles and sliders. A global leader for resealable packaging solutions, Zip-Pak is an Illinois Tool Works (ITW)Company. World headquarters are located in Manteno, IL, USA. In Europe the company has manufacturing facilities in the UK and The Netherlands.
For further information on Zip-Pak, please visit www.zippak.com or contact Elizabeth Sheaffer at + 1-815-468-6500 or elizabeth.sheaffer@zippak.com.
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