Leiden, The Netherlands, New proprietary Fasson self-adhesive film labelstocks – Fasson Global Co-Ex – are unveiled this month at the world`s largest labelling exhibition, Labelexpo Europe, in Brussels.    Says Don Stoebe, Vice President and General Manager, Avery Dennison Roll Materials Europe:   `We believe that Fasson Global Co-Ex films are genuinely a game-changer.   They will simplify the whole business of choosing and using self-adhesive labelling films, for both converter and brand manufacturer.`  

The self-adhesive labelling films market has become extremely complex in the light of the ever-increasing demands from brand owners for conformability over complicated container profiles and clarity, resulting in a product portfolio that embraces PP and PE for different substrates and different on-pack performance requirements.   Says Mr Stoebe:  `Fasson Global Co-Ex is a high-technology co-extrusion, combining the best features of all the standard film facestocks.    Fasson Global Co-Ex films are available in gloss white and gloss transparent, topcoated and non-topcoated,  and offer end users exceptional clarity and print quality, plus outstanding converting and dispensing characteristics.   They really represent a simple labelling solution for a complex market.`

Healthy and beauty products and household chemicals – where self-adhesive labelling films are commonly used – are markets which will benefit from the properties of Fasson Global Co-Ex -- particularly its engineered combination of machine direction orientation and cross-direction conformability.   `Because the film can be used on a broad spectrum of application substrates, including HDPE, PET, PE, PP, and glass (and, of course, for the `no label` look), selecting, qualifying, and specifying film label substrates can be simplified.   The economies of scale delivered by a greatly-reduced portfolio of label substrate specifications can also give a better price/performance ratio,` comments Mr Stoebe.   `At just 63 micron, Fasson Global Co-Ex films deliver more labels per reel, high production yield, and simplified and reduced inventory  for the label converter.   For the end user, specifying a Fasson Global Co-Ex film across the whole range of a new product`s packaging can significantly improve the speed with which that product can be brought to market.   Label dispensing is accurate and smooth, thanks to the optimal stiffness/flexibility of the co-extrusion.  

`What`s more, as its name implies, Fasson Global Co-Ex is available from Avery Dennison throughout the world to the many international companies who understand the value of maintaining high global packaging standards for their valuable brands.`

Available with standard Fasson label adhesives and release liners, Fasson Global Co-Ex films are available ex-stock from Avery Dennison Roll Materials Europe, and samples and technical datasheets are available on request via Fasson sales representatives or the website, www.europe.fasson.com.

Avery Dennison is a leading worldwide manufacturer of self-adhesive materials, tapes and labels, office products, tags, retail systems and specialty chemicals.

Headquartered in California, USA, Avery Dennison operates 275 manufacturing and sales facilities in 89 countries around the world,employing approximately 21,400 men and women. In 2004,  worldwide sales were $5.3 billion and the Company, which has been listed on the New York Stock Exchange since the mid '60s, is currently ranked 359 in the Fortune 500 list of the largest US companies.