The highly competitive consumer good sector requires product differentiation more than ever. Printers, converters and packaging manufacturers are being pushed toward creative products, versioning, and brand protection at tight lead times.
Agfa-Dotrix’s technology opens the door to just-in-time printing, on-product advertising, different language and trends and a wide variety of substrates. Digital inkjet printing allows full and instant service towards your customers and offers the potential for new market entries.
Dotrix provides integrated digital workflow solutions for the packaging, label, Point-of-Purchase and specialty printing market. We build customer tuned solutions to generate and handle the digital data from the pre-press, over colour management and production tools to the optimised industrial digital printing equipment.
Packaging
Some customers require a different full-colour brand name for every region, products for test marketing or just smaller volumes for short or medium runs. Dotrix offers an innovative digital printing solution with no changeover time and excellent print quality.
More and more, the principal role of packaging moves beyond its primarily role of protection and identification: the package has to sell the product in many cases.
The move towards niche markets with the introduction of various types of consumer goods in various sizes requires various packaging. The digital printing solution, InPrinter, allows package manufacturers not only to increase profitability through cost reduction but also offers customers an innovative solution with more efficient distribution and inventory systems. The InPrinter solution also enables retail sales support, e.g. on-shelf differentiation through enhanced graphics and package design.
Although almost all packaging is printed, the printing process is more and more being integrated in the production workflow.
Flexible Packaging
Nowadays, margins and run volumes in the Flexible Packaging industry are under constant pressure more than in any other market.
Moreover, your customers want to reduce their inventory. They demand last minute changes and request urgent re-prints. 'the.factory' makes all this possible in a cost-efficient way. No film-, plate- or cylinder-making devices required, low wastage, and no make-ready time. This opens the door to on-demand printing and many other new possibilities in the flexible packaging market.
Folding Carton
Two main applications can benefit from 'the.factory' handling and printing low and higher weight folding carton board: carton POP and displays and folding carton packaging
Labels
'the.factory' off-line printing solution is a perfect match for the many shorter runs and high job variation in the label market.
As the true digital and full color the.factory, uses no elements requiring change-over, the set-up is minimized. Even with frequent substrate changes the down time is limited. A straightforward digital press as the.factory is fit for more complex logistics. As no (traditional) printing set up is required one can continue printing and high job flexibility is guaranteed.
Due to the modularity of the press, various configurations can be set up for various finishing widths. The press can fit your current finishing equipment if suited. This off-line or near-line finishing equipment can read the product mark printed with the 'the.factory'.
The industrial printing technology (mechanics, ink dynamics, conditioning, color consistency) really maximize the up-time. Thanks to the non-contact printing technology, the widest configuration can easily run narrow substrate and various substrate widths without any preparation of the press. This optimizes the substrate management. The industrial UV curable inks will, in most cases, not require an over-lacquer or over-print varnish, even for heavy duty applications.
POP, Displays & Signs
POP advertising is a strategic medium and is critically important to any consumer marketing campaign. The popularity of the POP and outdoor signage has grown significantly. The future of digital printing for POP is brilliant.
Identity signage and outdoor display are far the most efficient and cheap way of getting the message across and digital printing provides the additional advantage by being: fast, first, flexible and flashy.
'the.factory' offers the perfect mix of quality and productivity to move this industry. The productivity will change your way of thinking and working of customized marketing: E.g. A nation wide poster campaign can be printed in one hour. Forget about the multi-pass inkjet printers you know. Once you have seen the high throughput, you will understand the cost effectiveness of the solution.
The UV curable inks are very light fast and match most of the standard industry materials from paper, card, plastics to foils and the printed result can also be bond (laminated). There is no limitation to your imagination and the possible applications: Poster, Banners, Mobiles, Counter Tops, Decals, Stickers, Window Cling, Wobblers etc.
The InPrinter workflow is the perfect Formulae for Point of Purchase, Display & Signs Printing. The high speed and high quality allows you to deliver artwork Printed-up-to-the-mark. No more production hurdles for recurring campaigns, versioning, content changes.,
Most POP configurations will feature a compact the.factory. An additional sheet cutter can be added from the dotrix portfolio.
Specialty Printing
Both high-profit and lower-profit consumer goods can be customized much more profitable with the.factory. the.factory’s ability to print state-of-the-art graphics on a wide range of substrates opens the door, also to your special application. Moreover, the inks are compatible with the higher requirements regarding heat and chemical resistance.
It is dotrix’s quality to build or tune a solution from the Agfa-dotrix and Agfa portfolio.
