Digital label production is growing at a rate of 200 percent year-on-year, with current production running at 100 million labels per month. This growth is a result of digital printing’s ability to meet quality and production demands for short-to-medium run labels, on-demand, with advanced colour capabilities, variable data printing and substrate versatility. For label printers, the HP Indigo press ws4500 offers proven technology that can meet the most demanding markets - pharmaceuticals, healthcare, cosmetics, food and drink, and the automotive industry - while offering opportunities to enter the digital shrink sleeve and flexible packaging markets. With end-to-end solutions and support for colour matching, substrate selection and “How-To” knowledge to minimise the learning curve, HP is leading an increasing number of label printers into the digital age.

Reprinted with Permission from Hewlett-Packard Company