Field Group, a Chesapeake Corporation company and one of Europe’s leading packaging manufacturers, has developed a new revolutionary bottle carrier – Carry-Me™ - that has been designed to boost sales, enhance branding and improve customer convenience. Carry-Me™ has been designed to ensure that the weight of the bottle is transferred away from its base to the central handle, which adds to its strength. Carry-Me™ is easy to erect and high quality litho printing is expected to encourage multiple retail purchases.

The innovative design ensures it can hold a large range of bottle diameters allowing the carrier to be used for six bottles of wine, beer and even Champagne. Carry-Me™ square holes also encourage it to be used for other products such as orange juice or spirits. The carrier’s solid, smooth base eliminates the possibility of any bottles falling out as well as the potential for it to catch on the conveyor belt at the point-of-sale or being a source of paper cuts. Carry-Me’s construction also separates each bottle eliminating the ‘clinking’ sound, which currently undermines customer confidence.

Carry-Me™ eye catching style and high quality graphics are expected to encourage the consumer to pick up the carrier. This also allows the carrier to be used for gift purchases and presented on occasions such as dinner parties or BBQs. This will help to extend branding opportunities outside the retail environment. Branding can be further reinforced through the use of coloured fluted material such as a special house colour. In addition, the possibility of using single-sided fluted material, de-bossed with a company’s logo, can provide further pack differentiation.

Carry-Me™ is available in a range of fluted materials - B, E and F – and can printed in 8-colours and varnish. Carry-Me’s dramatically improved print quality, especially compared to current alternatives, offers the potential to use it for promotions, joint branding opportunities or sponsorship. The Carry-Me™ range also extends to pint carriers which are ideal for sponsored sporting events or music festivals to further raise brand awareness. 

Greg Pond, Business Development Manager, said:
“We expect Carry-Me™ to contribute to increased retail sales. It is easy to erect and will significantly improve customer convenience and safety.  The consumer can now purchase multiple bottles and transport them with confidence from the store to the home or car.  Carry-Me™ also better reflects the premium appearance of the wine, beer or spirit aisles and significantly enhances branding and gifting opportunities.”