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Sören Bräutigam is the New Marketing Director of Bosch Packaging Technology
December 03, 2007
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Bosch Packaging Technology, the leading supplier of holistic systems for packaging and process technology, has a new Marketing Director. From December 1st 2007, Sören Bräutigam will be responsible for the company’s global marketing.

Mr. Bräutigam is a business management expert with a doctorate degree and many years of experience in marketing communication and brand management. A native of Erfurt, Germany, he began his career as a brand consultant for consumer and industrial goods manufacturers. In 2005, he joined Robert Bosch GmbH as a specialist in brand management.

"With Sören Bräutigam we have the ideal manager for our worldwide marketing activities. His experience provides valuable support for the implementation of Bosch Packaging Technology’s plans for growth", says Bernard C. Fenner, in charge of marketing until the end of November. After that he will go to Sigpack Systems, a company unit of Bosch Packaging Technology. There Bernard C. Fenner will take over the product line responsibility of robotics and top loading systems.

"Giving the Bosch brand a distinct identity is essential to support the sustainable business growth," says Sören Bräutigam. "All communication activities must reflect the strengths of Bosch Packaging Technology. These are innovative holistic systems, leading know-how in the field, worldwide presence with quality products and outstanding services, as well as financial strength, which makes us a lifelong partner for our customers."

For press inquires, please contact Sören Bräutigam and Bosch Packaging Technology’s marketing team: Christian Bosshard, responsible for product communications and advertising, and Margit Nuck, responsible for corporate communications.

About Bosch Packaging Technology

Bosch Packaging Technology, based in Waiblingen (Germany), is the leading supplier for holistic systems for packaging and process technology. In 13 countries worldwide the company develops, produces and distributes modules and systems for the pharmaceutical, confectionery, and cosmetics industries, as well as other food and non-food industries. In 2006, 4,233 workers achieved a turnover of approximately 572 million Euros.


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