Today’s cosmetic treatments are meant to be more and more active and efficient at home. A trend towards natural botanic or marine substances for gentle skincare, especially among the ever growing best agers target group, strongly drives the cosmetic industry.

“Today, packaging is not only primordial for presenting the brand, but also for improving the effectiveness of the ingredients” says Yannick Brunat, Vice-President Marketing and Sales at Pfeiffer Beauty.

To meet the market needs, a continual transfer of know-how between Pfeiffer´s Pharmaceutical and Beauty specialist has lead to a worldwide breakthrough. Irresistible by Pfeiffer offers a combination of safety and aesthetics. Thanks to unique high-tech features –already validated for medical applications- it safely dispenses preservative-free and low preservative substances, as well as formulations with sensitive natural or biotechnological ingredients. Integrating the Pfeiffer´s latest cartridge generation alpha-Technology Cartridge 150 by Pfeiffer, Irresistible brings formulation and packaging into perfect harmony with its totally metal-free route for the product.

Irresistible suits an unlimited choice of bottle designs, satisfying every customer wish for differentiation. Its sheer, modern lines make it beautiful to look at - smooth handling properties make it beautiful to touch.

Efficient and safe dispensing, microbiological integrity and A-Z customer service help to shape your protection.

Pfeiffer invites you to discover IRRESISTIBLE on booth n° DB8 / DC7, Diaghilev Hall from October 23 to 26, 2007

Pfeiffer contact: Yannick Brunat, phone: 00 49 77 32 801 159

Press relations: Roug com …, Sophie Magrino
Phone/fax: 00 33 (0) 1 56 58 18 33 E-mail: sophie-magrino@wanadoo.fr