Dr Carl Olsmats is the General Secretary of the WPO-World Packaging Organisation. The WPO mission is to improve quality of life around the globe through better packaging. WPO runs the global packaging design awards program, WorldStar, to acknowledge and promote packaging excellence. WPO also promotes education through meetings and special activities such as sponsorship of education projects in developing countries.

Carl is employed by STFI-Packforsk AB – Pulp, paper, printing and packaging research - as a Deputy Director at the Strategic Information division. He joined the Group in 1991 and has specialised in foresight, logistics, sustainability and strategic related packaging issues.

Carl had his Doctor’s degree at Abo Akademi University in Turku, Finland, 2002, defending his thesis with the title “The business mission of packaging”.