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  Paper Details                 Browse papers by sector
The Role of Innovation in the Move Towards Sustainable Design of Packaging
Author            :Dr. Tracy Bhamra      Contact The Author
Designation    :Reader in Sustainable Design
Company        :Loughborough University
 Biography  Synopsis   Download Paper

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Synopsis
Sustainable design is a growing area within many industrial sectors particularly with the rise in Producer Responsibility Legislation placing more emphasis on the way in which products should be designed. It is widely recognized that radical changes are needed to products and packaging if we are going to move towards a more sustainable society, some researchers estimate that environmental impact will have to be reduced by to 95% (also referred to as Factor 20). However, the growing number of case studies of products and packaging where sustainable design has been applied fails to demonstrate any radical changes and is unlikely contribute significantly in the move towards sustainability. Brezet (1998) proposed a model of Sustainable Design Innovation that can help illustrate the way in which design needs to change and this will be discussed and suggestions for its application within packaging design outlined. In particular the idea of system innovation will be highlighted, illustrating the need to take a system view of packaging design linked closely with the design of the product it is associated with. The paper will include examples from a number of different industrial sectors which illustrate the change needed and highlight the way design needs to change. It will also highlight lessons for current and future packaging designers to help move the industry towards more sustainable practices.

DVI European Plastics Converters EUROPEN Institute Of Packaging UK
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