Region: Europe      US   Asia   India   Australia
You are not logged in    Login
IDS Packaging
The Information Resource for the Packaging Industry!
Browse Packaging Products and Suppliers By Category
Browse Packaging Whitepapers By Sector
Participation Options
Free Listing
Interested in Exhibiting
IDS Packaging
Submit News
Packaging Newsletter

  Paper Details                 Browse papers by sector
Building Brand Equity: The Importance of Visual Appeal in Packaging
Author            :Ted Rulon-Miller and Greg Coughlin
Designation    :Marketing Manager for Specialty Films
Company        :Engelhard
 Biography  Synopsis   Download Paper

Send your queries and feedback on this paper by contacting the author.

Synopsis
It is increasingly important to consider eye catching effects when planning packaging concepts and brand identities. Special effect materials can get your product noticed and build brand equity. Depending on the materials used and the methods employed, effect materials can also provide overt and covert anti-counterfeit functionality. This paper provides an overview of some of the eye catching effect technologies often used to get noticed and create a stronger brand indentity. Jazzing up your package may sometimes appear to be costly but it is not nearly as expensive as not getting noticed and losing market share as a result!

DVI European Plastics Converters EUROPEN Institute Of Packaging UK
DELEGATES
30314
[ Conference Sectors  Case Studies  List of Papers  Exhibition Sectors  Vendor Presentation  List of Exhibitors  Industry News  Sponsors  All Exhibitors  All Papers  Sitemap  Registration Links ]

 :: IDS Emergency Management :: IDS Water ::IDS Publishing / Media::IDS Healthcare Management::IDS Environment::IDS Plastics::IDS Power/Energy:: 

Industry IDS, Inc. – Online Tradeshow, Exhibition, & Buyers Guide Solutions