A new coated film product expected to be launched within 6 months in the global marketplace by Shiner International, Inc., a market leader in China's packaging and anti-counterfeiting plastic films industry. With the full popularization of the product, Shiner's new coated film in the domestic market is expected to reach 20,000 tpa, with an expected revenue of US$70 mln.

Shiner's new coated film exhibits premium appearance, high barrier properties, and excellent tamper resistance, thereby suited perfectly for packaging of food products. As opposed to existing packaging materials, the newly developed film provides a 30% cost reduction and eliminates one step of the production process for food manufacturers.

With increasing demand for convenience and aesthetic packaging, the new coated films will have a high demand owing to their high quality experience and visual aesthetics. Shiner, an US corporation headquartered in China, produces coated packaging film, shrink-wrap film, common packaging film, anti-counterfeit laser holographic film and color-printed packaging materials.