Wal-Mart recently recognized Winterborne, Inc. for sustainable packaging with an award for EnviroShell™, “the first 90% recyclable and recycled clamshell package”, according to the award citation. The award was the first of its type and Winterborne, a Wal-Mart/Sam’s Club preferred packaging provider, was the only packaging supplier to be recognized.
EnviroShell™, invented by Winterborne and first introduced in 2005, features a unique corrugated design with a proprietary seal that allows it to outperform traditional plastic clamshells and less substantial trapped blister packaging.
EnviroShell™ is made from 100% recycled PET and a minimum of 70% recycled corrugated. Compared to traditional clamshells, which it was designed to replace, EnviroShell™ reduces plastic by up to 90%. The majority of the package is highly recyclable - the plastic blister is designed to easily separate which allows for the corrugated portion of the package to be recycled. Thanks to these qualities, and an energy efficient, full service in-house manufacturing process that slashes transportation costs and holds greenhouse gas production to the minimum, Winterborne customers gain a major sustainability score advantage on the Wal-Mart Scorecard.
One of the first sustainable packages brought to market and with the longest performance record, EnviroShell™ is widely used by many major brand owners in hardware, electronics, health and beauty, sporting goods and more. With several million products in the EnviroShell™, it has an established record of significantly increasing consumer sales in both the retail and club warehouse marketplaces.
EnviroShell™ is theft resistant, easily and safely opened and has exceptional longevity, reliably protecting products during shipping, handling and on the retail shelf and is rugged enough to easily withstand the rigors of a “club” store environment
Award Presented by Wal-Mart Team to Winterborne’s Howard Mallen
The award was presented by the Leadership Team of the Wal-Mart & Sam’s Club Packaging Sustainable Value Network to Winterborne’s Howard Mallen, Executive Vice President, at the end of the annual 2008 Wal-Mart Packaging Expo.
Howard Mallen accepted the Wal-Mart recognition on behalf of the entire Winterborne team and said:
“We appreciate this recognition and are proud of the success of EnviroShell™. We are also very much engaged in developing additional, unique sustainable packaging in partnerships with several customers and will hopefully earn repeat Wal-Mart recognition for new sustainable solutions for years to come,” Mallen said.
About Winterborne
Winterborne is a complete sustainable packaging and display solutions provider known for breakthrough innovation and top quality production. Winterborne sets the industry standard for corrugated, paperboard and thermoforming design and manufacturing, and display fabrication. For over 25 years Winterborne’s Retail and Warehouse Club Packaging Divisions have provided packaging services and products to numerous fortune 500 brand owners and retailers, including award winning point-of-purchase designs. Winterborne is distinguished by a proven record of advancing customers to the highest levels of market presence with exciting, practical solutions and is currently at the forefront of the industry-wide sustainable packaging initiative.
Contact: Chelly Munguia or Angie An
Winterborne
20650 Prairie Street
Chatsworth, CA 91311
818.725.2828
www.winterborne.com
chelly@winterborne.com
angie@winterborne.com |
