Specialty materials company Rohm and Haas today announced a major innovation in additives for cellular PVC trim manufacture. Paraloid^(TM) SureCel^(TM) foam cell stabilizer is a completely new technology platform that offers free foam cellular PVC trim manufacturers exceptional benefits that aren't available from any other supplier or technology.

"This is a game-changing additive technology that promises to transform the cellular PVC trim market," says Clive Grannum, Rohm and Haas's vice president and general manager for Packaging and Building Materials, North America. "We believe it is a must-have innovation for cellular PVC trim board manufacturers who are encountering increasing demand for this very popular low maintenance, highly durable building material."

This high efficiency acrylic foam cell stabilization product:

- Cuts material usage by a stunning 10 to 15 percent while producing the same amount of board feet
- Produces lower density cellular PVC with the same high performance demonstrated by higher density cellular PVC
- Yields even expansion and superior cell uniformity across wide sheet dies
- reduces cellular voids
- For the very first time, delivers the potential to extrude very thick sheets expanding opportunities and reducing production time for millwork and other mill molded products
- Produces cellular trim which exhibits a lower gloss that enhances paint adhesion
- Processes at a lower temperature, reducing decomposition and yellowing risks
- Exhibits excellent viscosity and easily substitutes into existing formulations

Rohm and Haas is the leader in development of innovative additive technology for cellular PVC, partnering with customers from the earliest days of cellular PVC production. Continuously investing in customer's success as the technology has grown, Rohm and Haas is now established as the premiere source for advanced cellular PVC additive technology.

Cellular PVC is a durable, attractive option for exterior residential trim. The material mimics wood's look and weight and exhibits exceptional consistency throughout each piece. Construction professionals handle it much like wood because it's easy to drill, nail and paint. The trim's durability is legendary. Scraping and washing are rapidly becoming obsolete with this modern material, because it resists water, weather, insects, sun and mold damage. Staining, splitting and scratching also are far less likely. These attributes translate directly to far less homeowner maintenance, which builders and potential homeowners have identified as a major advantage and selling point.

Market statistics show that these significant advantages are winning over retailers, builders and consumers. Over the past decade, cellular PVC trim boards leaped from a 0 to greater than 10 percent share of an estimated two billion dollar plus market. Strategy consulting firm Principia Partners advises that the strong share gain will continue representing a bright spot for building materials despite weak housing forecasts.

About Rohm and Haas Packaging and Building Materials

This business provides an excellent range of products and technologies for a variety of end uses, including building materials, packaging, automotive and others. Products include adhesives and sealants for use in packaging, pressure-sensitive, construction, automotive and other applications; plastics additives for use in the packaging, construction and automotive industries to improve strength, flexibility, weather-resistance or process capabilities of materials; and functional polymers to enhance the qualities of textiles, nonwoven materials, graphic arts products, paper and leather materials.

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company's technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life every day, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.9 billion in 2007. Visit www.rohmhaas.com for more information. Imagine the possibilities^(TM)