Heineken UK is adopting a digital strategy to promote its Heineken DraughtKeg.
The agency will create digital escalator panels and redesign the Heineken.co.uk Web site.
The UK launch of the DraughtKeg, which carries five litres of Heineken premium beer, follows its roll-out in several European markets over the past two years.
The keg uses a carbonator pressure system that releases CO2 to maintain constant pressure and deliver fresh draught-quality beer.
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