Common wisdom in graphic communications holds that the right paper makes a good design look great — and the wrong paper can make a great design look terrible. The right paper for printing on traditional offset presses may be the wrong paper when printing on the new generation of high-quality digital color presses. Today, the selection of papers that are qualified to deliver excellent performance in digital printers and presses — known as “digitally optimized” paper — is large and growing. The same is true for papers that run well in both offset and digital presses. This article provides five tips for selecting the right paper for digital printing.

Reprinted with Permission from Amy E. Kearns