The Packaging Matrix: Linking Package Design Criteria to the Marketing Mix

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The Packaging Matrix: Linking Package Design Criteria to the Marketing Mix

Author            :Laura Bix, Nora Rifon

Designation    :Hugh Lockhart, Javier de la Fuente

Company        :Michigan State University

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Biography

Name: Laura Bix
Job Title: Assistant Professor
Company Name: School of Packaging, State University
Laura Bix holds a BS, MS and PhD in Packaging from Michigan State University. She is currently an Assistant Professor at the School of Packaging at Michigan State University. Before returning to MSU for her advanced degrees, she was employed by Mebane Packaging Group as a Structural Designer. She is currently a member of ASTM Committee D-10 on Packaging and F-2 on Flexible Barrier Materials. She is a member of the Institute of Packaging Professionals (IoPP) and serves on the technical committee for Medical Device Packaging Committee.

Name: Nora Rifon
Job Title: Associate Professor
Company Name: Department of Advertising, Michigan State University
Nora J. Rifon is an Associate Professor in the Department of Advertising at Michigan State University, and serves as the Director of The Department of Advertising’s Focus Group Facility. Professor Rifon earned a Ph. D. in Business from the City University of New York Graduate Center with a specialty area in Consumer Behavior, an MA in Psychology from SUNY Binghamton, and a BA in Psychology from the University of Rochester Professor Rifon serves on the editorial review boards of Psychology & Marketing, The Journal of Consumer Affairs, and The Journal of Interactive Advertising, is a Faculty Associate of the MSU Quello Center for Telecommunication Law and Management, and a member of the MSU Cybersecurity Intitiative.

Name: Hugh Lockhart
Job Title: Professor
Company Name: School of Packaging, Michigan State University
Hugh Lockhart has been a Professor at Michigan State University’s School of Packaging since 1977. Since 1987 he has served as an Associate Director for the Center for Food and Pharmaceutical Packaging Research. Prior to becoming a Professor at the School of Packaging, he was the Manager for Packaging Development and Technical Services at Parke-Davis Company. He holds a BS and an MS in Packaging and a PhD in Forestry from Michigan State. He is a member of ASTM Committees D-10 and F-2, The USP Expert Committee on Packaging Storage and Distribution and the Packaging Working Group of the Product Quality Research Institute.

Name: Javier de la Fuente
Job Title: Research Assistant
Company Name: School of Packaging, Michigan State University
Javier de la Fuente is a Research Assistant at Michigan State University’s School of Packaging and is pursuing his MS in the same school. His research focuses on applying the concepts of universal design to package development. He holds a five-year degree in Industrial Design, summa cum laude, from the University of Buenos Aires, Argentina. After graduation he taught Industrial Design and Morphology at the same university for three years.

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