First nationally distributed water in 16.9-ounce polylactide (PLA) container executes redesign to reduce packaging, improve ergonomics. Redesigned container still consists of corn-based Ingeo PLA from NatureWorks, LLC, Minnetonka, MN.

“We listened to consumer feedback about our test bottle and redesigned the shape to give shoppers the look and feel they want in a sleek, ergonomic package that fits their busy lifestyles,” says Billy Prim, chairman/ceo of Primo Water Corp., Winston-Salem, NC.

“We reduced our package weight, cap size and label, all in response to consumer demand to keep our packaging as environmentally friendly as possible,” he adds.

However, company declines to divulge details about how much material/weight savings it actually achieved. Expanding distribution network includes several grocery chains.

Week-long introductory promotion by Winn-Dixie Stores, Jacksonville, FL, gives shoppers free 18-count shrink-wrapped multipack of single-serve bottles of Primo Water when they buy refillable Primo 3- or 5-gallon Zero Waste water bottle.