Having ventured down the path of a full bore implementation of internal and external application integration in what he perceived as the most efficient and cost effective manner; attendees will get the benefit of his hindsight introspection today. Specifically, he will explain the implementation and benefits of the lightweight Service Oriented Architecture (i.e. Web Services) wherever it makes sense. This presentation will discuss the good, bad and ugly about this approach that was taken.

While Brad is easily recognized as an accomplished Oracle author and world-renowned speaker, it is his technological expertise that clearly is his identity. While he has enjoyed a countless number of major implementation successes over the years, one milestone that clearly stands out centers around the development of "Periscope" which he released through TUSC in 2002. Periscope is breakthrough software that makes data from other data sources (i.e., Microsoft Access, Sybase, SQL Server, DB2, Web Services, file systems, APIs, etc.) appear as if it's in one big Oracle Database. The data also can be inserted, updated and deleted from many source databases. The groundbreaking tool works with more than 100 databases.

Brad's vast experience and expertise have earned him roles as chief technology officer of a number of companies including IntelliReal, Open Access Broadband Networks and EventConnex. Brad has also been an active board member for a number of companies and organizations including Geekcruises, Lantech Inc., Colorado Uplift and Cactus Strategies. Brad was actively involved in Young Presidents Organization from 1997, having served as the Colorado chapter's chapter chair, breakfast of champions chair, on-boarding chair, education chairperson, inventory of skills chairperson, technology officer, assistant education chairperson and membership chairperson. Brad currently teaches “New Venture Creation” in the graduate department of the University of Denver.