Research and Markets has announced the addition of the "Packaging Sustainability Trends in Japan - Report form the World's Leading Recovery & Recycling Natio" report to their offering.

Sustainability now plays a vital role in Japanese society, as consumer awareness of environmental issues and their obligations under Japan's unique and strict environmental legislation now requires them to sort and separate household waste into no fewer than 12 categories; in the case of a plastic CSD bottle: the cap in one bin, the shrink sleeve label in another, the bottle, once washed, goes to a third bin exclusively for PET - HDPE has its own bin. One local authority requires the separation of household waste into no less than 47 individual dustbins for recycling.

- Consumers, driven by stiff penalties, require easily to separate packaging,
- Brand owners driven by stiff surcharges and taxes on packaging shipments are demanding lighter cheaper containers.
- Package Producers driven by stiff laws, consumer demand and the requirements of their brand owner customers are developing advanced technological solutions.
As a result Japan's recovery and recycling rates for most packaging materials are the highest in the world.

ABOUT THIS REPORT

This report examines the growth of the sustainable packaging movement, how the changing market in Japan has driven a technological response to the drive to Reuse, Reduce and Recycle, and places it in the context of history, culture, legislation and innovation.

HOW THIS REPORT WAS COMPILED

With unprecedented access to the key figures in Japan's Sustainable Packaging Movement the author, Stuart Hoggard, conducted face to face interviews, visited packaging R&D facilities at some of Japan's largest packaging production corporations and, asking the tough questions about the long term financial viability of sustainable packaging

WHY DO I NEED THIS REPORT

- Access a blend of quantitative and qualitative data.
- Understand the most compelling reasoning behind the global packaging sustainability movement.
- Gain a detailed insight into Japanese consumer views on sustainable packaging and the industry response.
- Understand the implications for design when Western consumer awareness of the issues seriously impacts on your business.
- Adapt some of Japanese industry's out-out-of-the-box solutions to your market.
- Improve your marketing by anticipating the trends towards tighter legislation enabling more effective targeting with on-trend products and relevant communication with the consumer on this crucial topic.

This report is part of a much larger project, 3-reports covering the Japanese industry.