| Featured White Paper |
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| Title |
Nothing Says Brand Like the Package |
| Author |
Ted Mininni |
| Company |
Design Force, Inc. |
| Synopsis |
Brand identity and package design are an increasingly important component of corporate branding strategies as they contribute significantly to marketing or branding successes. While marketing and advertising efforts seek to create "need" or demand for a product, only the package can tangibly deliver that product and brand to the consumer. The package must meet the consumer where he or she is, and it must deliver just the right brand message to promote a purchasing decision.
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| Top Stories in Packaging Design |
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Design as Theater
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Businesses are no longer selling goods and services-they are staging experiences. It is no longer enough to be merely purchased and consumed; products have to relate to customers in a way that creates brand loyalty and longevity.
Read more… |
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The Human Touch
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The nationwide pet food recall earlier this year is fueling consumer interest in truly premium products, and consumers are scrutinizing their pet food packaging as never before.
Read more… |
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Access All Packaging News
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| Upcoming Events |
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HBA Regulatory Summit
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This unprecedented full-day conference features a panel of 17 international cosmetic industry experts including: the FDA, CTFA, leading international safety & regulatory consultants, toxicologists, regulatory and consumer attorneys.
Read more… |
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Pack Expo Las Vegas
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This event showcases state-of-the-art advances in packaging machinery, converting machinery, materials, packages and containers, and components at the Las Vegas Convention Center, Oct 15-17, 2007.
Read more… |
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| Editorial |
Times have changed. Buying and selling are trades of the past. Brand value and longevity are the self-standing businesses of today. Good packaging is definitely a fundamental aspect in toting up and promoting a company’s brand value. On these lines, ‘quality’ packaging design becomes indispensable.
Research shows that consumers relate to the way a product has been packed on an emotional note. Pet food manufacturers have unleashed from the traditional packaging models to appeal more directly to the their human parents. They now mimic gourmet packages found in natural food stores.
CP 07 is a new event that is focused exclusively on contract packaging challenges and solutions. The HBA summit will be honored by world leaders, who will offer insight into the impact of emerging global regulations in the cosmetic and personal care industry.
For more packaging updates, read the next issue of Packaging IDeaS.
Editor
Industry IDS
Please send in your feedback to editor@industryids.com
To exhibit on IDS-Packaging
e-mail:
david.steele@industryids.com Tel:  +1-866-350-1938
Fax: +1-312-893-2114
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