We've seen our share of good packaging ideas and bad packaging ideas, but this new method from HP is a great packaging idea. Their Pavilion dv692 systems available at Wal-Mart and Sam's Club will sit on the shelf in their own recycled material messenger bags, stabilized and protected with internal air bubbles. This alternative to huge boxes shoved full of styrofoam has reduced HP's individual consumer packaging by an outrageous 97%.

And since three of these messenger bags can fit in one larger shipping box, HP's shipping supply line sees a wider packaging reduction of 65% (though some of that savings is from other improved shipping methods). So it raised the question...would you be willing to buy a computer in a laptop bag?

I know that the title of this post was a halfhearted attempt to duplicate the success of Fark's "hilarity/jailarity ensues" tag lines, but I still stand by my words. If my MacBook Pro (God rest its soul) had come with an Apple designed messenger bag, I would have bought the fancier one. This is a bang-up job by HP of setting a new standard for environmentally conscious packaging with an added benefit for the consumer. 97% is a ton of savings. If only they would remove the splashy, hipster graphic motif on the bag.