In the packaging industry, as the population ages, changes in packaging requirements are becoming readily apparent. Recent estimates have put the size of the “boomer” market at slightly less than 80 million people, representing more than 27% of the current US population. As the wealthiest generation ever, with a combined estimated spending power of $1 trillion per year (Source: Time Magazine) this segment of the population will continue to have considerable influence over product development and packaging requirements. Those brands not taking into account the “boomer” requirements for convenience, ergonomics and visibility, among other demands, may be in danger of watching market share erode.

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