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  Paper Details                 Browse papers by sector
Cosmetic Packaging Trends
Author            :Deborah J. Coles-Dobay
Designation    :Founder
Company        :Creative Marketing Impact, Inc.
      

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Cosmetic Packaging trends are challenged daily. Packaging has become more innovative as consumers demand convenience and performance in their cosmetic purchases. Consumers today shop across channels in search of more positive experiences and more readily accept new technology. The blend between Prestige and Mass is becoming blurred. Manufacturers and marketers are challenged to deliver new innovative packaging that meets consumer’s needs at more affordable price points. This paper will address how packaging is changing to meet cost and innovative demands. It will review the direction that Mass Market has taken with price and product offers and its effect on cosmetic manufacturers and marketers. It will conclude with what packaging offerings will become as a result of this trend.

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