Packaging design agency DJPA has helped cheese manufacturer Frico redesign the packaging for its premium product ranges.

The new packaging for the Frico cheeses, which are distributed by Friesland Foods, is aimed at highlighting the product's Dutch heritage and achieving greater stand out on shelf.

Elien Zwart-Dijkstra, Friesland Foods marketing manager, said the redesign "ensures customers recognise Frico as a natural premium product".

The cheeses, which include Edam and Old Dutch master, are currently available in UK retail outlets.