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It was Peter Drucker, the leading business thinker of the 20th century, who said that business has two functions – marketing and innovation. This article is going to merge both these ideas. Packaging is ultimately a marketing function, it is the final marketing message your customers will see before purchasing your product. If you are selling at a retail store your packaging can be a major factor in determining the success of your product.
Today, to break through the clutter of the hundreds of other competing products out there it pays to be different. Look at what your competition is doing, and make sure you have an innovative and unique look. Innovation in packaging will get your product noticed, it will help build your brand, and it will give your product some personality. Whether you like it or not your product is initially going to be judged by your packaging.
So, how do you create innovative packaging? You can pay a packaging design firm thousands of dollars to come up with some ideas or you can create the ideas yourself. Here are ten ideas that will hopefully stimulate some packaging innovations for your own products.
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