Robinson Scandinavia sets the pace with ‘ScandiVision in India, Indian OTAs to follow suit in 2009

In a recent development, Norway-based Robinson Scandinavia – the inbound tour operator has announced its intent to launch its first-ever live dynamic packaging offering - ‘ScandiVision’ - which will be a global initiative. The project, which is in the final stages of discussions, is expected to be launched in India by the end of next year. On a similar note, online travel companies in India have also evinced keen interest in launching dynamic packaging by next year. Ezeego, Yatra, Makemytrip, Akbartravelsonline have plans to  introduce dynamic packaging options. This will set the trend for new age travel, wherein technology rules the working scenario.

ScandiVision will serve as a one-stop platform for all packages related to Scandinavia in India, wherein customers can get online and book the package of their choice at their own ease. On completion of the package selection, the customer receives a confirmation, which is sent across via e-mail. “Once the portal is launched in India, selling Scandinavia will be a different experience for the travel trade. This dynamic packaging will be initiated on a commission basis, which could range from 15 to 25 per cent depending on the bulk of business,” explained Jordi Somers, Director – Sales, Robinson Scandinavia. 

The company also plans to offer travel agents the ScandiVision software through white labeling solution. Though this offering, Robinson Scandinavia will provide a link on the travel agent’s web portal for Scandinavian products. Once a customer clicks on the link, it will directly take the client to the ScandiVision portal, wherein one can book and build their own tour package. “The white labeling solution will be customised according to the travel agents’ preferences and the bookings will be linked to the ScandiVision website,” confirmed Somers. The portal will provide an online destination module, wherein the end consumer or travel agents can easily create tours according to their preferences and ideas. Along with this, the system will also include recommendations and other helpful tools such as maps displaying the selected route of tour, making the bookings easier and hassle free. After finalising the selected tour, the system will send the confirmation of the selected tour to the travel agent or client. By introducing dynamic packaging, companies will work out cost effective solutions by trimming man power costs as well as provide the ease of bookings for customers.