In an article entitled “JAPAN: Japan leads the way in packaging innovation” posted on www.just-food.com, the writer, Michael Fitzpatrick, turned to Neil Kozarsky, president of T.H.E.M. (Technical Help in Engineering & Marketing) to find out why Japanese packaging remains in the forefront of innovation and successful consumer relationships. As a Japanese packaging expert, Kozarsky has made numerous trips to Japan, bringing back innovative packaging to not only delight consumers, but to create more opportunities for marketers as well.

“Japanese consumers are the most demanding in the world, so packaging standards are high. Indeed such is Japan’s leadership in this field, that it pays to watch this market closely,” states Kozarsky. He further comments, “Food packagers and marketers can learn a great deal from Japan.”

Founded in 1973 and located in Marlton, New Jersey, T.H.E.M. has served as the gateway for North American companies to find innovative packaging solutions. By monitoring packaging trends globally, T.H.E.M identifies innovations from all over the world and has put them to work for a wide range of companies in North America.

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